Objective

Implement the principles of Design Innovation Development and Marketing Strategies to form a successful and profitable new business entity.

why readers?

Young readers were selected as the user group because research showed that the current social network platforms for children, which pertained to reading, were simply ebook categorizing systems and did not offer interactive functions. The team realized that there was a real need for a social network that would encourage reading by engaging children while emphasizing social capabilities.

“The more that you read, the more things you’ll know. The more you learn, the more places you’ll go”

— Dr. Seuss

The Team

Role & Responsibilities

Creative Director - planned and organized all meetings, facilitated creative thinking sessions, managed the project from start to completion
Research Lead - created and administered surveys, conducted interviews and field research, planned and participated in immersion, created and oversaw cultural probes, derived insights

GANTT Chart

Secondary Research Methods

During the initial secondary research phase of the project, the team conducted an intensive competitor analysis, created multiple 2x2 matrices, SWOT analyses, blue ocean strategy, business model canvas and concluded with their target audience.

2X2 Matrix

SWOT AnalysEs

business model canvases

Primary Research Methods

During the Primary Research phase of the project, the team created persons, empathy maps, conducted multiple surveys and interviews, participated in immersion and created a cultural probe.

Survey

Final Offering

Readers and book enthusiasts, ages 5 to 12 years old, are brought together for a book experience via an interactive social network platform. Through the flexible, digital world children are encouraged to create, discuss and socialize with like minded readers. By revamping existing technology and designing a kid friendly user-face, the culture of books is reborn online.

Prototype